Sales and Marketing
Campaigns, Email Marketing and Segmentation
Reach the right guests, and know what it earned. Audiences are built from guests and companies with their marketing consent counted. Campaigns carry a budget, an approval and a return measured by direct, assisted and influenced bookings.
The problem
What goes wrong without it
- Mass mailings with no regard for consent.
- Campaign spend with no way to see what it returned.
- Segments rebuilt by hand for every mailing.
The result
What changes with CloudSon
- Marketing that respects consent.
- Spend tied to results.
- Reusable audiences.
Key features
What it does, in detail
What the labels mean:Available built and working in the productExpanding the core is built and more is being addedOn the roadmap coming next
- Available
Campaign Management
Campaigns with budget and approval, a marketing calendar, and ROI by direct, assisted and influenced attribution.
- Expanding
Email Marketing
Email campaigns are built and previewed; sending needs an email provider to be connected for the property.
- Available
Customer Segmentation
An audience builder from guests and companies with marketing-consent counts, and market-segment performance.
Workflow
How the work flows
The path a piece of work takes through this part of CloudSon.
- 1
Segment
Build the audience and see how many consented.
- 2
Plan
Set the campaign, budget and approval.
- 3
Send
Run the campaign through the connected channel.
- 4
Measure
Attribute bookings and compute the return.
See Campaigns, Email Marketing and Segmentation in a personalised demo
Tell us about your property and we will show the screens that matter to you.