ETPLCloudSon

CRM and Guest Engagement

Loyalty, Membership and Rewards

Give guests a reason to return. On the roadmap. A loyalty programme with membership tiers, points and rewards is on the CloudSon roadmap. The guest profile already holds a membership number, and the notes below describe what the module is designed to do.

An illustration with made-up data, not a photograph of a customer’s system. Some parts of this module are still growing, and the labels below show which.

The problem

What goes wrong without it

  • Guests with no incentive to book direct.
  • Points and memberships tracked in separate tools.
  • Rewards redeemed without a record.

The result

What changes with CloudSon

  • More direct and repeat bookings.
  • One place for points, tiers and rewards.
  • A record of every redemption.

Key features

What it does, in detail

What the labels mean:Available built and working in the productExpanding the core is built and more is being addedOn the roadmap coming next

  • Loyalty Management

    Earn rules, points balances and tier movement for returning guests. On the roadmap.

    On the roadmap
  • Membership Management

    Membership numbers, tiers and benefits for members. On the roadmap; a membership number field is already on the guest profile.

    On the roadmap
  • Rewards and Redemption

    A catalogue of rewards and the redemption of points at the desk and the outlets. On the roadmap.

    On the roadmap

Workflow

How the work flows

The path a piece of work takes through this part of CloudSon.

  1. 1

    Enrol

    The guest joins at booking or at the desk.

  2. 2

    Earn

    Qualifying spend earns points.

  3. 3

    Reward

    Points are redeemed for stays and services.

  4. 4

    Retain

    Tiers recognise the best guests.

See Loyalty, Membership and Rewards in a personalised demo

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